Service quality and customer satisfaction in the restaurant business

4.6 SWOT analysis of Restaurant Sagarmatha 
 
The SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. Strengths 
means the strong points of the business community, Weaknesses are weak points for the 
business community. Similarly, Opportunities are the benefits for the business community and 
finally, Threats are instances that can harm the business community. SWOT analysis is a 
systematic tool which is mostly used in the business community to yield in achieving a 
business in relation to other competitive business. It is a prompt way to look at the current 
environment as well as what the future may hold (Richard & Hall 2003, 92). SWOT is a key 
used in business to examine and understand the competition. By applying the SWOT method, 
a business can appreciate their differential advantage and establish new goals and methods 
based on this information
. 
(Demand Media 2012.) 

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27 
TABLE 2. The SWOT Analysis of Restaurant Sagarmatha
Strengths 
 

The Restaurant is neat and clean.
 

The prices are cheaper than in other 
restaurants.
 

It has a branded image.
 

It has a great choice of items available on 
the menu.
 

The Staff is well-trained and co-operative 
to the customers.
 

It offers the quality service.
 

Spicy taste.
 

Offer varieties of food.
 

Ginger, Garlic, Onions, chilies, mustards 
are used to prepare different food items.
 

Custom-made food for children.
 

Discount offer is also available.
 

Able to achieve good customer feedback.