Ict in Marketing a study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin

List of Tables
TABLE 2.0
KEY MOBILE ADVERTISING TERMS.....................................................32
TABLE 4.0
SURVEY DATA ANALYSIS.......................................................................50
TABLE 4.1
TWO QUALITATIVE QUESTIONS..........................................................52
TABLE 4.2
eICT (EMAILING) RELATIONSHIP WITH ICT IN GENERAL.................54
TABLE 4.3
mICT (SMS/MMS) RELATIONSHIP WITH ICT IN GENERAL.................55
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List of Figures
FIGURE 1.0 RESEARCH PRESENTATION..................................................................14
FIGURE 2.0 THE PYRAMID OF THE EFFECTS OF I.T ON BUSINESS.....................16
FIGURE 2.1 WORLD INTERNET USERS BY WORLD REGION.................................18
FIGURE 2.2 INTERNET USERS IN THE AMERICAS..................................................18
FIGURE 2.3 INTERNET USERS IN EUROPE..............................................................19
FIGURE 2.4 EFFECTIVE EMAIL MARKETING............................................................30
FIGURE 2.5 MEASURING CUSTOMER SATISFACTION............................................42
FIGURE 4.0 GRAPH SHOWING PERCENTAGE SCORE OF Qi TOTAL (A & B).........51
FIGURE 4.1 GRAPH SHOWING PERCENTAGE SCORE OF Qii TOTAL (A)...............51
FIGURE 4.2 GRAPH SHOWING PERCENTAGE SCORE OF Qii TOTAL (B)...............52
FIGURE 4.3 GRAPH SHOWING RELATIONSHIP BETWEEN eICT & ICT...................55
FIGURE 4.4 GRAPH SHOWING RELATIONSHIP BETWEEN mICT & ICT..................56
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CHAPTER ONE
INTRODUCTION
“From the understanding of complex customers to the design of Marketing-orientated
information systems
 (