Management perception of service quality in the hospitality industry

Axial Coding 
Selective Coding 
Relating to service quality 
Service concepts 
Different perceptions of defining 
Different perception of
SQ as well as different perspective
service quality 
towards relationship with SQ 
Multiple sources for feedback 
Measurement concepts 
Management of information received 
through numerous ways 
Different methods of measuring 
for improving service quality 
customer satisfaction 

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96 
Staff development 
Development concepts 
Improving service quality 
The incorporation of service with new 
information, data or insights 
to better improve service quality 

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3