ACKNOWLEDGMENTS
I’m deeply grateful to John and Ann Doerr, Laurene Powell, Mona Simpson, and Ken Auletta, all
of whom helped get this project launched and provided invaluable support along the way. Alice
Mayhew, who has been my editor at Simon & Schuster for thirty years, and Jonathan Karp, the
publisher, both were extraordinarily diligent and attentive in shepherding this book, as was
Amanda Urban, my agent. Crary Pullen was dogged in tracking down photos, and my assistant,
Pat Zindulka, calmly facilitated things. I also want to thank my father, Irwin, and my daughter,
Betsy, for reading the book and offering advice. And as always, I am most deeply indebted to my
wife, Cathy, for her editing, suggestions, wise counsel, and so very much more.
SOURCES
Interviews (conducted 2009–2011)
Al Alcorn, Roger Ames, Fred Anderson, Bill Atkinson, Joan Baez, Marjorie Powell Barden, Jeff
Bewkes, Bono, Ann Bowers, Stewart Brand, Chrisann Brennan, Larry Brilliant, John Seeley
Brown, Tim Brown, Nolan Bushnell, Greg Calhoun, Bill Campbell, Berry Cash, Ed Catmull, Ray
Cave, Lee Clow, Debi Coleman, Tim Cook, Katie Cotton, Eddy Cue, Andrea Cunningham, John
Doerr, Millard Drexler, Jennifer Egan, Al Eisenstat, Michael Eisner, Larry Ellison, Philip Elmer-
DeWitt, Gerard Errera, Tony Fadell, Jean-Louis Gassée, Bill Gates, Adele Goldberg, Craig Good,
Austan Goolsbee, Al Gore, Andy Grove, Bill Hambrecht, Michael Hawley, Andy Hertzfeld,
Joanna Hoffman, Elizabeth Holmes, Bruce Horn, John Huey, Jimmy Iovine, Jony Ive, Oren Jacob,
Erin Jobs, Reed Jobs, Steve Jobs, Ron Johnson, Mitch Kapor, Susan Kare (email), Jeffrey
Katzenberg, Pam Kerwin, Kristina Kiehl, Joel Klein, Daniel Kottke, Andy Lack, John Lasseter,
Art Levinson, Steven Levy, Dan’l Lewin, Maya Lin, Yo-Yo Ma, Mike Markkula, John Markoff,
Wynton Marsalis, Regis McKenna, Mike Merin, Bob Metcalfe, Doug Morris, Walt Mossberg,
Rupert Murdoch, Mike Murray, Nicholas Negroponte, Dean Ornish, Paul Otellini, Norman
Pearlstine, Laurene Powell, Josh Quittner, Tina Redse, George Riley, Brian Roberts, Arthur Rock,
Jeff Rosen, Alain Rossmann, Jon Rubinstein, Phil Schiller, Eric Schmidt, Barry Schuler, Mike
Scott, John Sculley, Andy Serwer, Mona Simpson, Mike Slade, Alvy Ray Smith, Gina Smith,
Kathryn Smith, Rick Stengel, Larry Tesler, Avie Tevanian, Guy “Bud” Tribble, Don Valentine,
Paul
Vidich, James Vincent, Alice Waters, Ron Wayne, Wendell Weeks, Ed Woolard, Stephen
Wozniak, Del Yocam, Jerry York.
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