Don’t Make Me Think, Revisited a common Sense Approach to Web Usability Steve Krug



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Don\'t Make.Me.Think.Revisited.3rd.Edition

The Sections
The Sections—sometimes called the 
primary navigation
—are the links to
the main sections of the site: the top level of the site’s hierarchy.


In some designs the persistent navigation will also include space to display
the 
secondary
navigation: the list of subsections in the current section.
In others, pointing at a section name or clicking on it reveals a dropdown
menu. And in others, clicking takes you to the front page of the section,
where you’ll find the secondary navigation.
The Utilities
Utilities are the links to important elements of the site that aren’t really part
of the content hierarchy.
These are things that either can help me use the site (like Sign in/Register,
Help, a Site Map, or a Shopping Cart) or provide information about its
publisher (like About Us and Contact Us).
Like the signs for the facilities in a store, the Utilities list should be slightly
less prominent than the Sections.
Utilities will vary for different types of sites. For a corporate or e-commerce
site, for example, they might include any of the following:
About Us
Archives
Checkout
Company Info


Contact Us
Customer Service
Discussion Boards
Downloads
Directory
Forums
FAQs
Help
Home
Investor Relations
How to Shop
Jobs
My _______
News
Order Tracking
Press Releases
Privacy Policy
Register
Search
Shopping Cart
Sign in
Site Map
Store Locator
Your Account
As a rule, the persistent navigation can accommodate only four or five
Utilities—the ones users are likely to need most often. If you try to squeeze
in more than that, they tend to get lost in the crowd. The less frequently used
leftovers belong in the footer: the small text links at the bottom of each page.



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