Understanding consumer online shopping behaviour from the perspective of transaction costs

 
 
 
 
 
 
 
 
 
 
 
 
 

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xii
TABLE OF CONTENTS 
DECLARATION
............................................................................................................................... ii 
AUTHORITY OF ACCESS
........................................................................................................... iii 
STATEMENT OF ETHICAL CONDUCT
................................................................................ iv 
ABSTRACT
..................................................................................................................................... viii 
ACKNOWLEDGEMENT
............................................................................................................ viii 
PEER-REVIEWED PUBLICATIONS OF THE AUTHOR
............................................................ x 
TABLE OF CONTENTS
............................................................................................................. xiiii 
LIST OF TABLES
.......................................................................................................................... xvi 
LIST OF FIGURES
..................................................................................................................... xixx 
CHAPTER1: INTRODUCTION
............................................................................................ 1
 
1.1
BACKGROUND
............................................................................................................. 1 
1.2 RESEARCH GAPS
........................................................................................................ 8 
1.3 PURPOSE OF THE STUDY
.......................................