xvi
LIST OF TABLES
Table 2.1 Summary of the Findings of the Effect of Online TCs on
Behaviour-Related Consequences
77
Table 2.2 Summary of the Findings of the Antecedents of Online TCs
79
Table 3.1 Summary of Hypotheses
162
Table 4.1
Pre-TCs Measurement Items
178
Table 4.2 Contemporaneous TCs Measurement Items
178
Table 4.3 Post-TCs Measurement Items
179
Table 4.4 Internet Access Availability Measurement Items
179
Table 4.5 Perceived Internet Expertise Measurement Items
180
Table 4.6 Online Buying Frequency Measurement Items
181
Table 4.7 Product Quality Concern Measurement Items
181
Table 4.8 Site
Design Measurement Items
182
Table 4.9 E-Service Quality Measurement Items
184
Table 4.10 Reputation of online store Measurement Items
185
Table 4.11 Perceived Convenience Measurement Items
185
Table 4.12 Privacy and Security Concerns Measurement Items
187
Table 4.13 Environmental Uncertainty Measurement Items
188
Table 4.14 Online Purchase Behaviour Measurement Items
189
Table 4.15 Customer satisfaction Measurement Items
189
Table 4.16 Consumer Loyalty Measurement Items
190
Table 4.17 Consumer’s Risk-Bearing Propensity Measurement Items
191
Table 4.18 Perceived Enjoyment Measurement Items
191
Table 5.1 Demographic Profile of the Respondents (N=962)
208
xvii
Table 5.2 Preliminary Data Analysis- Internet Access Availability
217
Table 5.3 Preliminary Data Analysis- Perceived Internet Expertise
218
Table 5.4 Preliminary Data Analysis- Product Quality Concern
220
Table 5.5 Preliminary
Data Analysis- Site Design
222
Table 5.6 Preliminary Data Analysis- E- Service Quality
225
Table 5.7 Preliminary Data Analysis- Reputation of Online Store
227
Table 5.8 Preliminary Data Analysis- Perceived Convenience
229
Table 5.9 Preliminary Data Analysis- Privacy and Security Concerns
231
Table 5.10 Preliminary Data Analysis- Environmental Uncertainty
233
Table 5.11 Preliminary Data Analysis- Perceived Consumer TCs
236
Table 5.12 Preliminary Data Analysis-
Customer Satisfaction
239
Table 5.13 Preliminary Data Analysis- Customer Loyalty
240
Table 5.14 Preliminary Data Analysis- Consumer’s Risk-Bearing
Propensity
242
Table 5.15 Preliminary Data Analysis- Perceived Enjoyment
244
Table 5.16 Results of the Measurement Model of Latent Variables
245
Table 5.17 Results of Discriminant Analysis
249
Table 5.18 Results of the New Measurement Model of Latent Variables
252
Table 5.19 Discriminant Validity (N=962)
254
Table 5.20 Results of Harman’s Single Factor Test
256
Table 5.21 Results of Structural
Model When Controlling for Age, Gender,
Income and Education Level
261
Table 5.22 Direct, Indirect and Total Effects
266
Table 5.23 Results of Hypotheses Testing
267
Table 5.24 Mediation Analysis Results
269
xviii
Table 5.25 Multigroup SEM Results of Testing the Effect of Risk-bearing
Propensity on Perceived TCs
Online
Purchase Behaviour
270
Table 5.26 Multigroup SEM Results of Testing the Effect of Risk-bearing
Propensity on Perceived TCs
Consumer Loyalty
271
Table 5.27 Multigroup SEM Results of Testing
the Effect of Perceived
Enjoyment on Perceived TCs
Online Purchase Behaviour
273
Table 5.28 Multigroup SEM Results of Testing the Effect of Perceived
Enjoyment on Perceived TCs
Customer Loyalty
274
Table 5.29 Results of the Structural Model – Search Products
277
Table 5.30 Results of the Structural Model – Experience Products
281
Table 5.31 Comparison of Search Products and Experience Products Model
283
Table 5.32 Comparison of Path Coefficients via T-tests
286