CHAPTER 14: GETTING THROUGH THEIR FILTERS
1.
Falk, E.B., Morelli, S.A., Welborn, B.L., Dambacher, K., & Lieberman, M.D. (2013). Creating buzz: The
neural correlates of effective message propagation.
Psychological Science, 24
(7), 1234–1242.
2.
Unpublished
study
by
Zakary
Tormala.
For
more
information:
http://www.cmo.com/articles/2014/9/3/whiteboard_beats_pow.html
.
3.
Kensinger, E.A., & Schachter, D.L. (2008). Memory and emotion. In M. Lewis, J.M. Haviland-Jones, &
L. Feldman Barrett (Eds.),
Handbook of Emotions
, 3rd ed. New York: Guilford Press.
4.
McNeil, B.J., Pauker, S.G., Sox, H.C., Jr., & Tversky, A. (1982). On the elicitation of preferences for
alternative therapies.
New England Journal of Medicine, 306
(21), 1259–1262.
5.
Kensinger, E.A. (2009). Remembering the details: Effects of emotion.
Emotion Review, 1
(2), 99–113.
6.
Berger, J., & Milkman, K.L. (2012). What makes online content viral?
Journal of Marketing Research,
49
(2), 192–205.
7.
Mitchell, J.P., Macrae, C. N., & Banaji, M.R. (2004). Encoding-specific effects of social cognition on the
neural correlates of subsequent memory.
Journal of Neuroscience, 24
(21), 4912–4917.
8.
Small, D.A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative
thought on donations to identifiable and statistical victims.
Organizational Behavior and Human Decision
Processes, 102
(2), 143–153.
9.
McKinsey & Company Internal Communications Team (2014) McKinsey News Update. Internal report,
May.
10.
This is a great academic overview of various types of processing fluency: Alter, A.L., & Oppenheimer,
D.M. (2009). Uniting the tribes of fluency to form a metacognitive nation.
Personality and Social
Psychology Review, 13
(3), 219–235.
11.
Alter, A.L., & Oppenheimer, D.M. (2006). Predicting short-term stock fluctuations by using processing
fluency.
Proceedings of the National Academy of Sciences USA, 103
(24), 9369–9372.
12.
McGlone, M.S., & Tofighbakhsh, J. (2000). Birds of a feather flock conjointly (?): Rhyme as reason in
aphorisms.
Psychological Science, 11
(5), 424–428.
13.
Begg, I.M., Anas, A., & Farinacci, S. (1992). Dissociation of processes in belief: Source recollection,
statement familiarity, and the illusion of truth.
Journal of Experimental Psychology: General, 121
, 446–
458.
14.
For effects of easier visual layout: Reber, R., Winkielman, P., & Schwarz, N. (1998). Effects of
perceptual fluency on affective judgments.
Psychological Science, 9
(1), 45–48. For effects of simpler
language: Oppenheimer, D.M. (2006). Consequences of erudite vernacular utilized irrespective of necessity:
Problems with using long words needlessly.
Applied Cognitive Psychology, 20
(2), 139–156.
15.
Binder, J.R., Westbury, C.F., McKiernan, K.A., Possing, E.T., & Medler, D.A. (2005). Distinct brain
systems for processing concrete and abstract concepts.
Journal of Cognitive Neuroscience, 17
(6), 905–917.
16.
Behavioural
Insights
Team
(2011).
Annual
Update
2010–11
.
Retrieved
from
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/60537/Behaviour-Change-
Insight-Team-Annual-Update_acc.pdf
.
17.
Camerer, C., Loewenstein, G., & Weber, M. (1989). The curse of knowledge in economic settings: An
experimental analysis.
Journal of Political Economy, 97
(5), 1232–1254.
18.
Keysar, B., & Henly, A.S. (2002). Speakers’ overestimation of their effectiveness.
Psychological
Science, 13
(3), 207–212.
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