SylbV01-00-00. pmd

Parthasarthy VA, Kandiannan V and Srinivasan V. 2008. 
Organic Spices. New India 
Publ.
Agency.
Pradeepkumar T, Suma B, Jyothibhaskar and Satheesan KN. 2008. 
Management of
Horticultural Crops
. New India Publ. Agency.
Sera T, Soccol CR, Pandey A and Roussos S. 
Coffee Biotechnology and Quality
. Springer,
Dordrecht.
Shivashankar K. 1997. 
Food Security in Harmony with Nature
. 3, IFOAM- RD, ASIA, Scientific
Conference. 1-4 Dec., 1997, UAS, Bangalore.
I. Course Title
: Marketing and Trade of Plantation, Spices, Medicinal
and Aromatic Crops
II. Course Code
: PSM 608
III. Credit Hours
: (2+1)
IV. Why this course ?
Marketing and trade are two important aspects in the domestic as well as
international movement of PSMA crops. Instability in the price structure as well
as demand of various plantation and spice crops often puts the farmers and

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Horticultural Sciences–Plantation, Spices, Medicinal and Aromatic Crops
469
enterpruners at risk. This course is designed to impart in the learner a deeper
understanding on marketing and trade in raw materials and value added products
of PSMAs crops both at the domestic and international level.
V. Aim of the course
This course is designed to impart in the learner a deeper understanding on
marketing and trade in raw materials and value added products of PSMAs crops
both at the domestic and international level.
The course is organized as follows
No
Blocks
Units
1
Importance of Marketing and Trade
I.
Market opportunities
II. Marketing strategies
2
Marketing Channels
I.
Market organisations
II. Value chain management and total quality
management
3
Entrepreneurship Development
I.
Decision making
II. Price structure