Acca paper F1 fia diploma in Accounting and Business Accountant in Business (AB/fab) exam kit

(2 marks)
29 
Which of the following is NOT part of the marketing mix? 
A People 
B Promotion 
C Physical 
evidence 
D Public 
relations
 (2 
marks) 
30 
Arryn Co manufactures and sells board games. It is currently considering the packaging, 
quality and design of the board games as part of a strategic review. 
What element of the marketing mix is Arryn Co reviewing? 
A Product 
B Place 
C Price 
D Promotion 
(2 marks)
31 
A business is planning to launch a new product. It plans to sell this product in Europe and 
America, but will charge more in America as it feels American customers will be willing to 
pay more. What type of pricing strategy is the business considering? 
A Penetration 
pricing 
B Going 
rate 
pricing 
C Price 
skimming 
D Price 
discrimination 
(2 marks)
32 
Printers are available to buy very cheaply. However the cartridges required to operate 
them are expensive. What kind of pricing strategy are the printer manufacturers using? 
A Price 
penetration 
B Price 
skimming 
C 
Captive product pricing
D 
‘Going rate’ pricing 
 (2 
marks)
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P AP E R F 1 ( F A B ) :
AC COU N TAN T IN B US INES S
 
8
KA P LA N P UBL I SH IN G 
33 
A key decision when reviewing the marketing mix is whether to sell directly to the 
consumer or indirectly through an intermediary. Which of the four P’s of marketing 
would this decision relate to? 
A Pricing 
B Place 
C Promotion 
D Product