The Business pi answer key

5.3 Grammar
 Comparatives, superlatives and asking 
questions
1
1 more reliable
2 cheaper, more attractive
3 easier
4 more reasonable
5 more simple
6 longer
7 crunchier, tastier
8 better, more effective
9 more stylish
10 worse
2
1 the best
2 the most popular
3 the most comfortable
4 the most accurate
5 the freshest, the highest 
6 the most sophisticated
7 the purest
8 the lowest
9 the silliest
10 the sharpest
3
1 How much does the laptop cost?
2 What time does the bank close?
3 Who is your most successful salesperson?
4 Why do you use telebanking?
5 What do you think about the service?
6 (Excuse me,) where is women’s clothing?
7 How often do you buy a new car?
8 Do you always buy the same brand?
4
1 Easy 
Navigator 
(3)
2 NewTech 
(1)
3 NewTech 
(1)
4 Easy 
Navigator 
(3)
5 Route 
Finder 
(2)
6 NewTech 
(1)
7 Easy 
Navigator 
(3)
8 Students’ 
own 
answer
6
1 She uses it because it’s the closest to her house.
2 Yes, she goes shopping on her own.
3 She is not completely satisfi ed.
4 No, she doesn’t think the store is tidy.
5 Yes, she goes shopping at other supermarkets.
6 What she likes the most is that it’s open 24/7.
7
1 How often do you go shopping here?
2 What do you think about parking facilities?
3 How about the display of products? Can you easily fi nd things and reach 
them?
4 May I ask you how much you normally spend?
5 What time do you normally go shopping?
6 What do you like the least?
5.4 Speaking
 Negotiating
2
1 This is not true, since ‘win-win’ is an outcome which is positive for both 
parties. 
2 True. It’s a good idea to have something to give, and not to only take.
3 It depends. An agenda is a good idea, but it depends how long and 
complex your negotiation is.
4 It depends. Small talk is good for the atmosphere, but it depends in 
which country you are negotiating.
5 True. It’s always good to be well-prepared.
6 False. It’s not a good idea to promise what you know you can’t deliver. 
Your negotiating partner won’t trust you again.
7 False. It depends on the culture of the country you’re in.
8 True. It’s always a good idea to make sure that your negotiating partner 
understands what has been agreed.
3
1 travel agent’s – couple are negotiating where to go on holiday
2 house – buyer and seller are negotiating over the sale of a house
3 shop – agent and shop owner are negotiating model fees
4
1 negotiation is lose-lose (neither speaker is going on holiday because 
neither will accept a compromise)
2 negotiation is win-win (both get something that they want)
3 negotiation is win-lose (the shop owner ends up paying more than he 
wanted to)