Volume ǀ issue ǀ

 
 

---

CENTRAL ASIAN ACADEMIC JOURNAL 
OF SCIENTIFIC RESEARCH 
ISSN: 2181-2489 
VOLUME 2 
ǀ
ISSUE 4 
ǀ
2022
Scientific Journal Impact Factor (SJIF 2022=4.63) 
Passport: 
http://sjifactor.com/passport.php?id=22230
  
 
9 
UZBEKISTAN |
www.caajsr.uz
 
 
FOYDALANILGAN ADABIYOTLAR (REFERENCES) 
1) Vasila Karimova “Salomatlik psixologiyasi”. 
-T .: 2005. 
2) Ibodullayev Z.R. “Tibbiyot psixologiyasi”. Darslik. 
-T.: 2008, 378 b. 
3) Ibodullayev Z .R. “O'zbekistonda tibbiyot psixologiyasini o'qitish kontseptsiyasi”. 
”Patologiya jurnali”, 2009. №.1, 31
-33 b. 
4) Olimov 
Х
.
О., Olimov U.X. “Psixiatriya klinikasining muqaddimasi”. 
-T.: 1997. 
5) www.natlib.uz 
6) www.fikr.uz
 

---

CENTRAL ASIAN ACADEMIC JOURNAL 
OF SCIENTIFIC RESEARCH 
ISSN: 2181-2489 
VOLUME 2 
ǀ
ISSUE 4 
ǀ
2022
Scientific Journal Impact Factor (SJIF 2022=4.63) 
Passport: 
http://sjifactor.com/passport.php?id=22230
  
 
10 
UZBEKISTAN |
www.caajsr.uz
 
 
MARKETING RESEARCH PERFORMANCE CRITERIA 
 
N. Kh. Meyliyev
 
Z. F. Valieva
 
S. I. Khalilova
 
K. D.
 
Valieva
 
Department of 
«
Iinternational 
marketing»,
 YEOJU 
Technical Institute
 
PhD, Assistant 
Professor, Tashkent 
Institute of Textile 
and Light Industry
 
III year student of 
Tashkent Institute of 
Textile and Light 
Industry
 
Department of 
«
Iinternational 
marketing»,
 YEOJU 
Technical Institute
 
 
ABSTRACT
The article provides criteria for conducting marketing research to ensure the 
promotion of goods, a comparative analysis of various types of quantitative assessment 
of marketing activities is carried out.
 
Keywords
: marketing research
, 
KPI performance indicators
, 
company 
management
, 
sales, motives, potential, marketing exploration, social research,
The need for marketing research is due to the expansion of production and the 
emergence of new technologies in all areas of production and circulation of goods and 
services. In the scientific literature, as well as in practice, a variety of concepts related to 
the content of marketing research are used: market, sales, motives, potential, marketing 
exploration, social research, etc. Marketing research in Anglo-American literature was 
often associated with the concept of "information or informational, intelligence system" 
[1]. 
H. Meffert interprets marketing research as a type of information (intelligence) 
amplifier that supports enterprise management, especially management, marketing 
management, in solving various problems. There are other approaches to defining the 
concept and content of marketing research. Marketing specialist H. Weiss examines 
"motive research." He believes that market research, depending on the purpose of the 
study, can be quantitative and qualitative. Quantitative research allows you to establish 
numerical values of market parameters and its main characteristics. Qualitative market 
research consists of identifying certain motives for certain market behavior. 
The result of marketing research is the generation of marketing information for 
making decisions in the field of interaction between subjects of the marketing system, 
which would ensure the quantity and quality of commodity and service transactions 
required by the market, while complying with the requirements of the main factors of 
the external environment and consumer [1]. 

---

CENTRAL ASIAN ACADEMIC JOURNAL 
OF SCIENTIFIC RESEARCH 
ISSN: 2181-2489 
VOLUME 2