Euphemisms in English Everyday Discourse Eufemismy V anglickém jazykovém prostředí

Non-beating-heart donors
provide kidneys, livers and other organs, but until 
now it has not been possible to use the heart because of concerns it would suffer 
damage.”
(Walsh, 2015) 
“New Labour, born, remember, in the ashes of Neil Kinnock’s bitter defeat on 9 
April 1992, 
lost vital signs
 at 1.40 am this morning in Kirkcaldy.”
(Hare, 2010) 
“But that, it seems, was the maestro’s 
last curtain call
.”
(Wood, 2016) 
Another painful matter is speaking about the dead people. Since it is 
extremely difficult to get over the fact that we lost someone, another struggle 
arises with the referring to them. Naming them with euphemisms such as 
loved 
one
shows deep emotions we have for the person and at the same time sorrow 
caused by his or her death. Even though this term is highly loaded with emotions 
it is frequently used in media. On the contrary euphemistic substitution 
late
and 
deceased 
are rather neutral in their meaning. It means that they do not express any 
particular colouring and thus are plentifully used in press.
“Losing 
a loved one
to suicide can be incredibly painful and it’s a subject that 
people often struggle to talk about.” 
(Marsh, 2017) 
“Celine Dion pays tribute to 
late
husband on first anniversary of his death with 
video full of flashback photos.”
(Kristen, 2017) 
“How could Adelaide’s 
deceased
husband be the informant on her death 
certificate?” 
(Rasmussen, 2016) 

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2.5 EUPHEMISMS FOR ECONOMIC, MILITARY AND