Savollar:
1 What does the function of travel agencies consist in?
2 Do travel agencies substitute the service-providing unit or provide
information and access to the visitor?
3 Is the function of travel agencies different from that of a retailer?
4 How do travel agencies earn income in some cases?
5 In what way do travel agencies earn income selling tickets?
6 What are three kinds of gross incomes of travel agencies?
1. Provision of Travel Information
This is the first and foremost function of a travel agency. The provision of information has become vital
aspect of the travel agency business. It makes the difference between a travel agency with others. The
information is provided to the tourists at a convenient location where the intending tourist may ask certain
questions and seek clarifications about his proposed travel. This is a very specialized job and the person
behind the counter should be a specialist having excellent knowledge of various travel alternate plans. He
should be in a position to give up to date and accurate information regarding various services and general
information about travel, etc. The presentation to the potential customer must be forceful, and exciting
variations much continually be devised to help sell wares. A good travel agent is something of a personal
counsellor who knows all the details about the travel and also the needs and interests of the intending
traveller. Communication plays a key role in dissemination of any type of information. This is equally true in
case of dissemination of travel information. The person behind the travel counter should be able to
communicate with the customer in his language. The knowledge of foreign languages is an essential
prerequisite for personnel working in a travel agency. Travel agents are required to have a broad knowledge
of the world, especially popular travel destinations.
When you are planning a leisure vacation, a travel agent can suggest locations that fit your travel wants and
needs. For business travelers, travel agents can offer knowledge about locations for meetings and
conferences and suggest must-do activities for leisure time. Additionally, a good travel agent can inform you
about local laws, customs, climate, travel documentation and travel advisories that concern your destination.
Travel agents constantly increase and refresh their knowledge through attending trade shows and workshops
and taking trips to familiarize themselves with different locales.
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