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CHAPTER 15
Social media and its role for LEAs: Review and applications
In
this process, social media has begun to serve a number of disparate purposes.
Ji et al. (2010)
differentiate between five main functions:
1.
Communication
: conversations with friends and the conveyance of individual
opinions through the network
2.
Connection
: maintenance of relationships created offline
3.
Content sharing
: sharing or distribution of content such as information, music,
videos, etc.
4.
Expert search
:
search for people, who hold professional knowledge and
expertise that users wish to access
5.
Identity
: publishing of own characteristics, emotions, moods, etc.,
to express
users' identity online
These functions are not necessarily linked to specific social media platforms. In fact,
often one social media platform can serve multiple functions. LinkedIn, a profes-
sional social networking site, accommodates all five: building
connections with of-
fline acquaintances such as colleagues, the sharing of content such as documents and
links, searching for subject matter experts as well as the representation of the user's
own professional identity. It can also be used for communication purposes that range
from the sending and receipt of personal emails to the advertisement of business
services.
For many citizens social media has become an integral part of everyday life.
Currently, estimates state that around 30% of the world's
population use social net-
working sites (
Gaudin, 2013a
), and while established networks such as Facebook
may be seeing a stagnation in their user numbers or at least a shift in the demograph-
ics of their users, the general trend of growth in the use of social media remains
unbroken. As of 2013, 73% of US adults have memberships
to at least one social
networking site, with around 42% using multiple sites (
Duggan and Smith, 2013
).
In Facebook's ten-year existence it has developed from a small network of col-
lege students to a global platform that boasts 1.19 billion users. Further, rival plat-
forms such as Google
+
and Twitter each boast around 500
million users each, with
LinkedIn having 238 million users. And despite the fact that the most prevalent social
media services are still US-based, the most engaged users in terms of average hours
spent using social networks per month hail from Israel,
Argentina, Russia, Turkey
and Chile (
Statistics Brain, 2014
).
Given its almost ubiquitous nature, social media has become a vital tool for LEAs
in developing competitive advantage against organized criminal threats. To this end,
social media serves three main purposes (
Denef et al., 2012; Kaptein, 2012
):
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