Ne’matjonova Oydin practical hours tasks task 1: lesson 1-10 unit V. E-COMMERCE lesson 1: e-shopping

EPIC WITH NAME 
Jeff Bezos had an idea to create a store selling any product. On the way to its 
implementation there were quite ordinary obstacles: a limited budget, a poor understanding of 
the market and the lack of third-party investments. In order not to go bankrupt in the first week, 
Bezos decided to start with a simple one. He identified 20 categories of products that, in his 
opinion, could sell well over the Internet. It included computer software, films, music, office 
supplies. 
But best of all, the first product looked like books - lightweight and easy to deliver. After 
all, it doesn’t matter who to buy them from, and the choice on the Internet will be clearly more 
than in a simple bookstore. 
In 1994, Jeff Bezos registered the Kadabra company in Seattle (the name, apparently, came 
from the magical "gibberish") and was going to sell books. But the matter did not go: by ear, the 
name was too much like the word cadaver (“dead body”). The second option was Relentless 
(“ruthless”), but the friends of the businessman felt that the name sounds too sinister. The 
address of Relentless.com is still registered in Bezos, and if you enter it in a browser, you will be 
transferred to Amazon.com. 

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In search of fresh ideas, Jeff leafed through the Oxford Dictionary and stumbled upon the 
word Amazon. Yeah, the largest river in the world (Bezos’s store was supposed to be the largest 
in the world), starts with "A" (Google wasn’t there yet, and users found new sites through online 
directories) - everything came together in one picture! Amazon.com was registered in November 
1994 and appeared online in 1995. 
Bezos himself says: “There is nothing special in our business idea or our structure. All of 
this can be copied. But, you know, McDonalds also copied, and this did not harm the company, 
it is still a leader. A lot here depends on the name. They must trust him. This is even more 
important online than in the real world. The name is the first thing people see about you. ” 
SUMMARY 
Amazon.com is a vast 
Internet
-based 
enterprise
 that sells books, music, movies, housewares, 
electronics, toys, and many other goods, either directly or as the middleman between other 
retailers and Amazon.com’s millions of customers. Its Web services business includes renting 
data storage and computing resources, so-called “
cloud computing
,” over the Internet. Its 
considerable online presence is such that, in 2012, 1 percent of all Internet traffic in 
North 
America
 traveled in and out of Amazon.com data centres.