Directorate of distance education



Download 3,65 Mb.
Pdf ko'rish
bet83/215
Sana19.04.2022
Hajmi3,65 Mb.
#563270
1   ...   79   80   81   82   83   84   85   86   ...   215
Bog'liq
Logistics & Supply Chain Management ( PDFDrive )

Cost Recovery
Cost recovery does not mean paying the cheapest price. It 
does
mean gaining the highest leverage per dollar spent. Often, in fact, it makes 
more sense to spend a little more to obtain a product or service that most 
closely aligns with your needs and brings satisfaction. Too frequently, «I 
got it cheap» is the consolation prize when you end up with something 
that really doesn’t properly serve your needs
(a) Vertical Differentiation
Vertical differentiation occurs in a market where the several goods 
that are present can be ordered according to their objective quality from 
the highest to the lowest. It’s possible to say in this case that one good is 
“better” than another.


Notes
131
Vertical differentiation can be obtained:
1. Along 
one decisive feature
;
2. Along a few features, each of which has a 
wide possible range
of 
(continuous or discrete) values;
3. Across a large number of features, each of which has only a 
presence/
absence
“flag”.
In the second and third cases, it is possible to find out a product 
that is better than another one according to one criteria but worse than it 
in respect to another feature.
Vertical differentiation is a property of the supplied goods but, 
as it is maybe needless to say, the 
perceived difference in quality
by 
different consumer will play a crucial role in the purchase decisions. 
When evaluating a real market, a good starting point is a top-down grid 
of interpretation, we shall present first in 3 segments.
Class
Price
Crucial feature 
Low
Low
The price is low, the product simply works 
Middle
Middle
Use of the good is comfortable. Most people use 
it. Mass market brand.
High
High
Quality, exclusivity, durability (= low life-long 
price), 
To this basic classification, one should add two intermediate classes:

Download 3,65 Mb.

Do'stlaringiz bilan baham:
1   ...   79   80   81   82   83   84   85   86   ...   215




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish