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PART F: PROFESSIONAL ETHICS IN ACCOUNTING AND BUSINESS 
 
490
 
QUESTION 
Gifts
 
Jayne, Will and Lesley work as auditors for a client called TV Co and Jayne is the senior auditor. TV Co 
manufactures large expensive televisions. The director of TV Co offers Jayne one of the newest, most 
expensive televisions as a thank you gift for doing the audit. If Jayne accepts the television, which one of 
the fundamental principles may be threatened? 
A Professional 
competence 
C Objectivity 
B Confidentiality 
D Reliability 
ANSWER 
C 
Objectivity. This should have been easy for you because you have just read Section 6.1.1. Look 
at the question and the options again. Did you notice that the question asked for a 
fundamental 
principle 
and that only options A, B and C were fundamental principles? Option D is a personal 
quality. This means that option D could be ruled out straight away. You need to develop this skill 
at reading questions and options by practising lots of questions. 
 
6.2 Personal qualities expected of an accountant 
In meeting the fundamental principles, certain qualities are expected you. As a student of ACCA (and a 
future member) you need to develop the following qualities to ensure you meet the fundamental 
principles. 

Personal 
qualities 

Professional 
qualities 
The personal qualities that an accountant should demonstrate are: 

Reliability 

Courtesy 

Responsibility 

Respect 

Timeliness 
Personal quality 
Detail 
Reliability
When taking on work, you must ensure that it 
gets done 
and 
meets professional 
standards
.