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QUESTION 
Communication
 
Is the statement below true or false? 
'A clearly expressed verbal message will always be understood.' 
ANSWER 
False. 'Clear expression' is a matter of opinion and perception, or in terms of the communications model, 
of coding and decoding. We must also consider the effect of noise, such as cultural differences. 
 
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PART E: PERSONAL EFFECTIVENESS AND COMMUNICATION IN BUSINESS 
 
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10
Communication methods
10.1 Communication methods
There are a wide range of communication methods available. In all situations, the method used should 
help the communication process.
Communication objective 
Method 
Reason for method 
Generate new ideas 
On the spot feedback 
Spread information quickly 
Face to 
face/meetings 
People can 'bounce ideas' off one another. 
Increase commitment and understanding of 
workforce 
Teambriefing 
A team briefing is more personal than a 
noticeboard. 
Reach large membership spread over a wide 
area 
Conference 
A conference gives members a chance to 
discuss and understand what the organisation 
is doing. 
Formal and confidential communication 
Interview 
Interviews are costly in terms of managerial 
time but are necessary for confidential 
communication. 
Face to face communication without travel 
time 
Telephone 
The telephone is more impersonal than an 
interview but should save time. 
Transmit information cheaply to a large 
number of people 
Noticeboard 
A noticeboard can provide a variety of 
information to any or all employees. 
External communication/confidential written 
record 
Letter 
A letter is a flexible method of providing a 
written record. 
Reach large number of people in several 
sites/countries 
Email 
Email messages need not interrupt the 
recipient's flow of work. 
Explain complex facts and arguments 
Report 
A report allows people to study the material in 
their own time. 
A key element of Practical Experience Requirement PO2 requires you to communicate effectively with 
stakeholder groups. You can apply the knowledge that you learn from this chapter to help you 
demonstrate this competence. 
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CHAPTER 18
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PERSONAL EFFECTIVENESS AND COMMUNICATION