Review of law sciences

Review of law sciences
(2020) 130-139 
15 
national legislation on advertising. Therefore, most of CIS member states have the same 
legal definition of misleading advertising. However, the harmonization was used without 
understanding the concept of misleading advertising. See: Osnovnie polojeniya 
Soglasheniya o sotrudnichestve gosudarstv - uchastnikov SNG v sfere regulirovaniya 
reklamnoy deyatelnosti." Official web page of CIS. The bacis documents on collaborations` 
direction of CIS. Accessed September 29, 2016. http://e-cis.info/page.php?id=10662. 
41.
The CIS member states did not have an experience on advertising regulation due to 
the administrative-command market regime, and therefore were underdeveloped due to lack 
of adequate infrastructure, technological development and expertise to be able to promote 
advertising activity efficiently. 
42.
Dabbah, Maher M. International and Comparative Competition Law. Cambridge 
University Press, 2010. 
43.
In particular, the content-based standard was elaborated without materiality element 
relating consumer behaviour, and non-content based regulation has been used as a priority 
standard in practice. 
44.
Ulashov, Boymurod. Konkurentnaya Politika v Uzbekistane. Tashkent: State 
Committee for Demonopolization and Development of Competition of the Republic of 
Uzbekistan, 2010. 20-23. 
45.
O‘zbekiston Respublikasining qonuni Monopolistik Faoliyatni Cheklash 
to‘g‘risida. O‘zbekiston Respublikasi Oliy Kengashining Axborotnomasi, 1992. 
http://www.lex.uz/pages/GetAct.aspx?lact_id=24902. 
46.
"Konkurentnaya Politika i Antimonopolnoye Regulirovaniye v Uzbekistane." 
Analytic Report. Tashkent: State Committee for Demonopolization and Development of 
Competition of the Republic of Uzbekistan, 2010. Tashkent. 55. 
47.
O‘zbekiston Respublikasining Qonun Tovar Bozorlarida Monopolistik Faoliyatni 
Cheklash Va Raqobat to‘g‘risida. O‘zbekiston Respublikasi Oliy Majlisining 
Axborotnomasi, 1996. http://www.lex.uz/pages/getpage.aspx?lact_id=55563. 
48.
Law "On Competition" of the Republic of Uzbekistan (O‘zbekiston 
Respublikasining 
"RAQOBAT 
TO‘G‘RISIDA"gi 
qonuni), 
2012. 
http://www.lex.uz/Pages/GetPDF.aspx?file=1928695.pdf. 
49.
O‘zbekiston Respublikasining "Reklama to‘g‘risida"gi qonuni. O‘zbekiston 
Respublikasi 
Oliy 
Majlisining 
Axborotnomasi, 
1998. 
http://www.lex.uz/pages/getpage.aspx?lact_id=25458. 
50.
The Article 13 of Advertising Act defines misleading advertising as following: 
Improper (unfair, false) advertising is the advertising which actually deceive or tends to 
deceive consumers by the way of inaccuracy, ambiguity, exaggeration, omission, or through 
the violation of requirements to time, place and way of dissemination of advertising and 
other legislative requirements, which can cause material and moral damages to the person 
and state. 
51.
The means provision, the requirements to time, place and the manner of advertising, 
is regulated by non-content based standard which requires form-based decision-making, 
while end provision, factual or tendency of deception, is regulated by content-based 
standard, which requires effect-based decision-making. 

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