Reading passages

137- The writer explains that the techniques used 
for TV. Advertising ................. .
A) are 'artsier' than those found in magazines or 
newspapers 
B) were originally developed when making MTV 
videos 
C) are less confusing than those used in print 
D) are different from those used for written 
advertising 
E) do not command as much attention as when the 
advertisement is written 
 
138- 
It 
is 
implied 
that 
in 
some 
advertisements...................... .
A) counter-arguing is more likely than in others 
B) the reception of the message is less important 
than disrupting counter arguments 
C) the music is of great significance 
D) techniques are used so as to disguise the product 
being promoted 
E) the visual impact is more important than the 
message 
 
Nowadays women are better trained than ever 
before. Half of all the pupils who leave school with 
a university entrance qualification are girls and 
around 40 percent of university students are 
women. A lack of qualifications is thus not the 
reason why women continue to be 'proportionally 
underrepresented", as the sociologists put it. The 
reasons for this have long been known. It is not 
only the "double burden" of having to cope with a 
family and a career or the widespread prejudices 
that still exist about women's abilities or 
management styles that prevent them from 
reaching the top and being more than "charming 
transitional 
solutions'. 
Psychologists 
have 
discovered that many women are their own worst 
enemies. Everything they do has to be done