Eight things this book will help you achieve get out of a mental rut, think new thoughts, acquire new visions, discover new ambitions


teaching device than punishment.”



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(Revised) Dale Carnegie - How to win friends and influence people-Simon and Schuster (1981)

teaching device than punishment.”
The employment manager of a large New York department
store told me she would rather hire a sales clerk
who hadn’t finished grade school, if he or she has a
pleasant smile, than to hire a doctor of philosophy with
a somber face.
The effect of a smile is powerful - even when it is
unseen. Telephone companies throughout the United
States have a program called “phone power” which is
offered to employees who use the telephone for selling
their services or products. In this program they suggest
that you smile when talking on the phone. Your “smile”
comes through in your voice.
Robert Cryer, manager of a computer department for a
Cincinnati, Ohio, company, told how he had successfully
found the right applicant for a hard-to-fill position:
“I was desperately trying to recruit a Ph.D. in computer
science for my department. I finally located a


young man with ideal qualifications who was about to
be graduated from Purdue University. After several
phone conversations I learned that he had several offers
from other companies, many of them larger and better
known than mine. I was delighted when he accepted my
offer. After he started on the job, I asked him why he
had chosen us over the others. He paused for a moment
and then he said: ‘I think it was because managers in the
other companies spoke on the phone in a cold, business-like
manner, which made me feel like just another business
transaction, Your voice sounded as if you were glad
to hear from me . . . that you really wanted me to be part
of your organization. ’ You can be assured, I am still answering

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