Introduction advertising unit Structure

6.4.1 TRP panel members belong to either of the two groups : 
 
1. Primary Audience :
Adults from TV owning house-holds 
(irrespective of their TV viewing habits). 
2. Secondary Audience :
Adults from non-TV owning households 
who view TV at least once a week. Programme rating is the 
percentage of the panel members who viewed that programme. 
One TRP is equal to one per cent of TV audience. For example, if 
60% of the audience viewed Crime Petrol, then Crime Petrol gains 
60 TRPs. 
6.4.2 TRP report: TRPs report is as under : 
 
(a) TRP Weekly Reports :
The TRP Weekly Reports provide data 
on weekly viewership of different programmes by cities. The 
viewership details are provided separately for primary audience and 
for the total audience (Total Audience = Primary Audience + 
Secondary Audience). Weekly viewership data is given across sex, 
age and income of the viewers. 
(b) TRP Monthly Reports :
The Monthly Reports present 
additional analysis like frequency of viewing, duplication in 
viewership between leading programmes, cumulative reach gained 
over several episode of the same programme and the profits of 
readers. 
(c) Special Reports :
They provide rating for a specific event of 
programme. 
The TRPs are very useful in media planning. 
(a) It assists in selecting the programme that is to be sponsored. 
(b) It helps in placing the spot ads before a particular programme. 
6.5 NATIONAL READERSHIP SURVEY (NRS)
 
The history of NRS in India dates back to 1970. Since then, 
four NRSs have been conducted. The first was carried out by ORC 
in 1970. The second jointly by IMRB and ORG in 1978. The third 
was conducted solely by IMRB in 1983-84, and the Fourth NRS 
jointly by IMRB and MARG in 1990. 

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