Introduction advertising unit Structure



Download 0,95 Mb.
Pdf ko'rish
bet170/190
Sana02.03.2022
Hajmi0,95 Mb.
#477555
1   ...   166   167   168   169   170   171   172   173   ...   190
Bog'liq
sybcom-avtg-eng

14.3.3 Types of Layout : 
 
1. Standard Layout :
It consists of a dominant illustration
headline, body copy and signature, generally in that order. It is 
highly popular in the field of advertising. 
2. Editorial Layout :
The advertisement resembles editorial matter 
or press reports in a publication. Main emphasis is on body copy. 
Words dominate the advertisement and illustration may be missing 
or given less importance. 


179 
3. Poster Layout :
Total stress is on the visual. Copy is very short 
and illustration provides details e.g., advertisements of soft drinks 
and chocolates. 
4. Cartoon Layout :
Cartoon type illustrations and matching copy 
is used to attract attention e.g., advertisement of Amul butter and 
Tortoise coil. 
5. Comic-Strip Layout :
The layout follows the pattern of the comic 
strip by telling a story with the use of sequence of drawings. 
6. Picture Caption Layout :
Pictures and captions are used to 
explain different aspects of the product or services e.g., 
advertisement of automobile or mixer grander. It is suitable to 
advertise costly consumer durable products. 
7. Picture-Cluster Layout :
The layout performs the same function 
as in the case of picture-caption layout. Captions are not used. 
Cluster of several vertical and horizontal rectangles are used. 
14.3.4 Process of Layout :
The final layout is the outcome of 
several stages. The various stages are as follows: 
1. Thought Sketch or Thumbnail Sketch :
The first stage is the 
thought sketch or thumbnail sketch. Many-a-times, artist begins 
with small, rough sketches of possible layouts. These sketches 
provide a quick and convenient way to get different design ideas. At 
first the headline and illustration are roughly prepared. The location 
of logo and body copy is indicated. The artist may prepare several 
thumbnail sketches before arriving at one that holds promise for 
further development. 

Download 0,95 Mb.

Do'stlaringiz bilan baham:
1   ...   166   167   168   169   170   171   172   173   ...   190




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish