Introduction advertising unit Structure

Sales promotion : 
Sales promotions are direct inducements that offer extra 
incentives to enhance or accelerate the product's movement from 
producer to consumer. Sales promotion constitutes devices like 
contests, coupons, free samples, premium, and point of purchase 
material. Sales promotion is action oriented. It motivates customers 
to buy the goods under incentive plans. Sales promotion not only 
covers consumers but also dealers and wholesalers. It acts as a 
connecting link between advertising and salesmanship. Thus in a 
competitive marketing sales promotion act as a effective tool to an 
advertiser to solve several short term hurdles in marketing. 
Personal Selling : 
Personal selling includes all person-to-person contact with 
customers with the purpose of introducing the product to the 
customer, convincing him or her of the product's value, and closing 
the sale. The role of personal selling varies from organization to 
organization, depending on the nature and size of the company, the 
industry, and the products or services it is marketing. Many 
marketing executives realize that both sales and non-sales 

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employees act as salespeople for their organization in one way or 
another.
Personal selling is the most effective way to make a sale 
because of the interpersonal communication between the 
salesperson and the prospect. Messages can be tailored to 
particular situations, immediate feedback can be processed, and 
message strategies can be changed to accommodate the 
feedback.
Packaging : 
A properly designed package can induce the prospects to buy 
the product. A well designed package can communicate the type 
and quality of the product. Packaging plays an important role in 
converting the minds of the consumers as it provides 
• Providing information of the product. 
• Protection of goods while transportation and handling
• Preservation of quality of the products. 
• Promotion of the product.