Introduction advertising unit Structure

3. Media Department :
This is a very important department which 
works under the supervision and control of a media manager. This 
department is entrusted with the work of selection of media for the 
advertiser according to the needs, directions and budget of the 
client. He remains in constant touch with different medias. 
4. Mechanical Production Department :
It is also a very important 
department which works under the control of a technical manager. 
The main function of this department is to look after block-making, 
printing, proof-reading and such other technical jobs. 

---

121 
5. Copy Department :
This department is headed by a copy 
manager and is duly assisted by a number of copy-writers. This 
department is concerned with the preparation of a copy for all 
advertisements. Copy-writing requires flair and fluency of language, 
imagination and a method of representation. The department works 
closely with the art, research and accounts departments. It is also 
an important department. 
6. Research Department :
In case of large sized advertising 
agencies a separate research department is established under the 
supervision and control of a research manager. The research 
manager is assisted by a number of analysts, investigators, 
marketing assistants, statistical clerks and librarians etc. The main 
function of this department is to study markets, medias and other 
subjects of interest to the advertising agency. It helps better 
advertising for clients. 
7. Radio and T.V. Production Department : 
In case the 
advertising agency provides advertisements on the radio and 
television, it would have a separate department for this purpose. 
This department works under the supervision and control of a 
manager who is duly assisted by a number of assistants, musical 
consultants, script-writers etc.