Introduction advertising unit Structure

 
 
 
 
 
 
 
 
 
 

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105 
9 
 
 
 
REGULATION AND CONTROL ON 
ADVERTISING 
Unit Structure : 
 
9.0 
Objectives of the lesson 
9.1 
Introduction 
9.2 
Advertising Standards Council of India (ASCI) 
9.3 
Doordarshan code 
9.4 
Ministry of Information and Broadcasting 
9.5 
Summery 
9.6 
Questions 
9.0 OBJECTIVES OF THE LESSON
 
After completion of this lesson the student will be able to 
understand : 
Advertising Standards Council of India (ASCI) 
Codes of ASCI 
Doordarshan Code 
Organisation of Ministry of Information and Broadcasting 
Criticism and Controversies about ministry of I&B 
9.1 INTRODUCTION
 
There are Regulation and Control over Advertising business. 
The Government of India has setup separate ministry to promote, 
regulate and control over advertising. We shall discuss each of 
regulatory and controlling agencies of advertising separately as 
follows : 

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106 
9.2 ADVERTISING STANDARDS COUNCIL OF INDIA 
(ASCI)
 
There are certain laws, standards and codes which provide 
guidelines for ethical and professional management of business. 
These laws are called self regulation laws. 
These self-regulation laws provide guidelines for the 
advertisers, publications and advertising agencies. These laws 
mainly prohibit those aspects of advertising which art either untruth 
or harmful to the society. 
There are more chances of being wrong or untruth 
advertisements in the market, which mislead the consumers. 
Unethical advertisements not only harm the consumers but it also 
produces losses to the society. In long run such advertisements do 
not succeed.