Как гибнут великие и почему некоорые компании никогда не сдаются


Merck & Co., Inc., “Letter to Shareholders," Annual Report 2000, (Whitehouse Station, NJ: Merck & Co., Inc, 2000). 208



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207.
Merck & Co., Inc., “Letter to Shareholders," Annual Report 2000,
(Whitehouse Station, NJ: Merck & Co., Inc, 2000).
208.
John Simons, “Will R&D Make Merck Hot Again?” Fortune, July 8,
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209.
Merck & Co., Inc., 1998 Annual Report (Whitehouse Station, NJ:
Merck & Co.. Inc., 1999), 22.
210. Barnaby J. Feder, “Motorola Will Be Just Fine. Thanks," New York
Times, October 31, 1993.
211. Karl Schoenberger, “Motorola Bets Big on China,” Fortune, May 27,
1996, 116.
212. Quentin Hardy, “Unsolid State: Motorola, Broadsided by the Digital
Era, Struggles for a Footing,” Wall Street Journal, April 22, 1998.
213.
Karl Schoenberger, “Motorola Bets Big on China,” Fortune, May 27,
1996,116; Rick Tetzeli, “And Now for Motorola's Next Trick,” Fortune. April
28,1997,122.
214.
Motorola, Inc., 1995 Summary Annual Report (Schaumburg. IL:
Motorola, Inc., 1996), 12.
215. Gary Slutsker, “The Company that Likes to Obsolete Itself,” Forbes.
September 13, 1993, 139; Ronald Henkoff. “Keeping Motorola on a Roll,”
Fortune, April 18, 1994, 67.
216.
Lois Therrien, “The Rival Japan Respects,” BusinessWeek. November
13, 1989, 108; Motorola, Inc., “About Motorola University: The Inventors of Six
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University, 
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G. Christian Hill and Ken Yamada. “Staying Power: Motorola
Illustrates How An Aged Giant Can Remain Vibrant.” Wall Street Journal,
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Jim Collins, Good to Great: How Some Companies Make the Leap...
and Others Don’t (New York: HarperCollins Publishers, Inc.. 2001). 26.
219.
Zachary Schiller, “At Rubbermaid, Little Things Mean A Lot."
BusinessWeek, November 11, 1991. 126.
220. Rahul Jacob, “Thriving in a Lame Economy,” Fortune, October 5, 1992,
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150.
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150.

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