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#3 Establish Strong Digital Organization



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Philip Kotler - Marketing 5.0 (1)

#3 Establish Strong Digital Organization
Perhaps the most crucial factor that determines the success of the
digital transformation is the organization. Employees must be
empowered with digital tools to work remotely and collaborate with
others virtually. In traditional companies in the process of
transforming, these new digital tools need to integrate with the
legacy IT systems.
To accelerate the organizational learning process, companies need to
recruit new digital talents such as data scientists, UX designers, and
IT architects. Companies must also focus on the culture, which is
often the main barrier to digital transformations. What they need to
build is an agile culture with rapid experimentation as well as
continuous collaboration between business managers and digital
talents.

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