Marketing 0

How Ready Are You to Go Digital?
The four quadrants give a general view of how prepared a particular
industry is to go digital. But every company, even in the same
industry sector, might have different readiness and therefore find
itself in a different quadrant from its peers. Thus, each company may
perform a self-assessment based on its ability to go digital and the
desire of its customers to migrate to digital channels. Businesses that
fit most criteria in the assessment are ready for digitalization (see
Figure 5.4
).

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FIGURE 5.4
 Digital Readiness Assessment