Marketing 0

Summary: It's Time for Human-Like Technologies
to Take Off

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The next tech has been in development for many decades but in a
somewhat dormant state. In the next decade it will finally take off.
Every foundation is in place with powerful computing, open-source
software, high-speed Internet, cloud computing, ubiquitous mobile
devices, and big data.
In its advanced state, the technology aims to emulate the highly
contextual ways of human learning. Since birth, we have been
trained to sense our surroundings and communicate with others. Life
experience enriches our overall cognitive understanding of how the
world works. It becomes a fundamental of machine learning, paving
the way for AI. Computers are being trained the same way, with
sensors and natural language processing. Big data provides the “life
experience” enhancement. Machines try to emulate human
imagination with AR and VR and replicate human social
relationships with the IoT and blockchain.
The applications of the next tech for marketing are crucial. AI allows
companies to perform real-time market research, which in turn
empowers them to do quick personalization at scale. The contextual
nature of the next tech enables an adaptive customer experience.
Marketers can tailor content, offerings, and interactions to current
customer emotions. And with distributed computing capabilities, the
service delivery is in real-time at the point of demand.