Objectives of knowledge management

World Wide Web 
(WWW) 
The most common 
technique for publishing 
information on the 
Internet. It is accessed 
through desktop or 
mobile web browsers 
which display interactive 
web pages of embedded 
graphics and HTML/ XML‑ 
encoded text.
Wireless 
communications 
Electronic transactions 
and communications 
conducted using mobile 
devices such as laptops 
and mobile phones (and 
fixed access platforms) 
with different forms of 
wireless connection.
Disruptive digital 
technologies 
Technologies which offer 
opportunities for business 
for new products and 
services for customers 
and can transform internal 
business processes. 
Danneels (2004) defined 
disruptive technologies 
as ‘a technology that 
changes the bases of 
competition by changing 
the performance metrics 
along which firms 
compete. Customer 
needs drive customers 
to seek certain benefits 
in the products they 
use and form the basis 
for customer choices 
between competing 
products’.
Figure 1.1 
Google circa 1998
Source
: Wayback machine archive: http://web.archive.org/web/19981111183552/google.
stanford.edu . Google and the Google logo are registered trademarks of Google Inc., used 
with permission. 
Introduction 
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5
Chapter 1
Introduction to digital business and e‑commerce
Table 1.1
Timeline of websites indicating innovation in business model or marketing communications
approach