Objectives of knowledge management

Part 1 introduces digital business and e-commerce and their 
relevance to organisations and consumers. It clarifies terms and 
concepts such as online business, revenue and technology mod-
els by reviewing alternative applications through activities and case 
studies.
Introduction
1
Part
● 
The impact of electronic 
communications on 
traditional businesses
● 
What is the difference 
between digital business and 
e-commerce?
● 
Digital business 
opportunities
● 
Risks and barriers to digital 
business adoption
● 
Barriers to consumer Internet 
adoption
Introduction to digital business and e-commerce 
p. 3
● 
Online marketplace analysis
● 
Location of trading in the 
marketplace
● 
Business models for 
e-commerce
Focus on . . .
● 
Online start-up companies – 
the ‘ dot- coms’
Marketplace analysis for e-commerce 
p. 41
● 
Digital business 
infrastructure components
● 
A short introduction to 
Internet technology
● 
Management issues in 
creating a new customer-
facing digital service
● 
Managing internal digital 
communications through 
intranets and extranets
● 
Web presentation and data 
exchange standards
Focus on . . . 
● 
Web services, SaaS and 
service- oriented architecture 
(SOA)
● 
Internet governance 
Managing digital business infrastructure 
p. 77
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