Objectives of knowledge management

Drivers of consumer technology adoption 
To determine investment in sell- side e-commerce, managers need to assess how to adopt 
new services such as web, mobile and interactive TV and specific services such as blogs, 
Stage models 
Used to review how 
advanced a company is 
in its use of information 
and communications 
technology (ICT) to 
support different 
processes.
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Chapter 1
Introduction to digital business and e‑commerce
social networks and feeds. (In Chapter 4, we see how such demand analysis is conducted in 
a structured way.)
We will see (in Chapter 5 on strategy development for digital business) how it is impor-
tant that companies offering e-commerce services create a clear