Author Biographiess Miyoung Jeong is a Professor in the School of Hotel, Restaurant
and Tourism Management, University of South Carolina. Main
areas of her research include hospitality operations and technology
with emphasis on social media, mobile technology, sharing econ-
omy, and business analytics.
Hyejo Hailey Shin is a Ph.D candidate in the School of Hotel,
Restaurant, and Tourism Management at the University of South
Carolina. Her research interests are in the areas of consumer behav-
ior toward technology adoption in the tourism and hospitality
industry and data analytics.