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Describe a small and successful company



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200 IELTS Cue Cards

Describe a small and successful company.
 
You should say:
x
where it is 
x
how you know this company 
x
who runs this company 
and explain why you think it to be a successful company.
[You will have to talk about the topic for one to two minutes. You have one 
minute to think about what you're going to say. You can make some notes to 
help you if you wish.]


 
Model Answer 1:
‘Unique Design’ is a website designing company headquartered in Delhi. This is 
a small IT firm that mostly deals with the designing of a website and provides 
other web related necessary services. 
The company is located in Shapir Jat, opposite to the Asian Game Village in 
New Delhi. The company serves different clients with the services like 
programming, graphic design, web hosting, web management, web 
consultancy, Search Engine Optimization (SEO), and few other specific tasks 
related to online business. This is a small company and thus the relationship 
with the clients and the company authority is friendlier than the large 
corporations. The company has designed and developed stunning websites and 
graphic designs which have been admired by both national and international 
clients. 
I am familiar with the company as my friends are the founder. All the founder 
members of ‘Unique Design’ are my friends and we have been brought up in 
the same locality in New Delhi. Even we share some familial relations as well. 
They started the company in 2009 and experienced different ups and downs to 
run the company. Besides, the initiatives undertaken by the company is also 
publicised in local newspapers and media. Often they have also advertised to 
grab the clients’ attentions. Gradually, they started receiving clients and grow 
their business. 
The company is run by an executive committee which is made of a chairman 
and two directors. All of the executive committee members work here. In fact, 
they hold the positions during any meeting or at any conference to represent 
the company. In the other times, they are the employees of the company. 
Besides, there are five other employees working with the company on 
different roles including designing, programming and content development. 
There are nine members altogether in this IT firm who are managing all the 
daily activities. 
This is a successful company is several aspects. Firstly, the company is growing. 
Earlier, in the starting days, the company had only three staffs (the executive 
body members) who had to cover up all the necessary works. They also funded 
for the firm and born all the expenses until they experienced profits. Unique 
Design has successfully completed numerous projects and still many of the 
projects are in the pipeline. They are successful because they have created 


 
employment for six other staffs, they have shifted to a new location, their 
office set up is decorative, they have special equipment for performing specific 
tasks and overall they are growing gradually. Now the Unique Design might be 
a small company but for their extraordinary performance and expanding client 
list, it is anticipated that within next five years, it will be a leading IT Firm in the 
country. 
Model Answer 2:
My friend David has opened a home delivery company to deliver goods and 
services in his own locality. His company has become successful within a short 
time after initiation. Thank you for the question and I will describe the matter 
in brief now.
The company office is located on the top floor of the apartment where David 
lives with his parents. This is a crowded locality and people need numerous 
daily necessaries. And if the things could be sent at the doorsteps, the 
consumers become happier. So, David opened the company in this suburb of 
Florence in Italy.
I came to know about the company first from David. He told that he wanted to 
start a company that will deliver products and services to the doorstep of 
customers when the customers will buy them from online stores. Though the 
idea was old, and there were some suspicions about company’s success, finally 
it survived. The beginning was a bit troublesome for it. Finding the customers 
was the most difficult part for survival. Besides, maintaining the service quality 
was another challenge. However, David did not compromise with any of the 
matters and started working hard on the project for about one year. He is now 
successful and has expanded the company.
David is the owner of the company but for executing the other responsibilities, 
he has some assistants. In the beginning, David used to do all the things and 
even he played the role of delivery man as well to grow the business. Now his 
company has been expanded to some other levels too. It has become possible 
for the earnest efforts from his staffs and other officials. Everyone related to 
the company is sincere about their duties and responsibilities. So, they gained 
popularity in the locality.


 
and services as a third party. When people order something from any online 
store located in any specific locality. This company has become a successful 
one within a short time after establishment for its devotion to the business. It 
never makes late to deliver the products. For instance, you bought an earring 
from an online shop and the company will deliver the product within next six 
hours to your doorstep. This company has a close connection with the online 
shop owners. When the order is placed in the shop, the company agent is 
informed about that specific order and moves to deliver the product or service 
on the destination. The company is committed to gain customer satisfaction 
and works day and night. The company agents are ready to serve you even at 
the midnight. For all such reasons, I think this is a successful company.
If you can talk about the cue card topic 

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