2007 Annual International CHRIE Conference & Exposition
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“leaning against” group than that for the “leaning toward” group (
44
.
0
=
Δ
against
X
vs.
31
.
0
−
=
Δ
toward
X
, p<0.001).
Hypothesis 4 was partially supported --- when exposed to non-diagnostic traveler reviews, the post-decisional
judgmental confidence of respondents with no established pre-decisional disposition (e.g., undecided) showed
greater increase than the respondents with an established pre-decisional disposition (e.g., leaning toward or against
booking the hotel). Such a pattern is visualized in Figure 1.
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