2007 Annual International CHRIE Conference & Exposition
230
Spreng, R.A., MacKenzie, S.B. and Olshavsky, R.W. (1996). A reexamination of the determinants of consumer
satisfaction.
Journal of Marketing,
60(3): 15-32.
Wernerfelt, B. (1991). Brand loyalty and market equilibrium.
Marketing Science,
10(3): 229-245.
Yoon, Y. and Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty:
A structural model.
Tourism Management,
26(1); 45-56.
Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1990).
Delivering quality service: Balancing customer
perceptions and expectations
. New York: The Free Press.
Do'stlaringiz bilan baham: |