Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

THE RELATIONSHIP OF BRAND ATTITUDE, CUSTOMERS’ SATISFACTION AND REVISITING 
BEHAVIOR OF THE UNIVERSITY STUDENTS- A CASE STUDY OF COFFEE CHAIN STORE IN TAIWAN
...196
Wen-Hwa Ko ........................................................................................................................................................196
Shu-Chen Wu........................................................................................................................................................196
SEARCHING FOR THE OPTIMUM LEVERAGE POINT FOR LODGING FIRMS FOR VARIOUS 
ECONOMIC CONDITIONS
..................................................................................................................................201
Seoki Lee ..............................................................................................................................................................201
THE EFFECT OF CONFERENCE BRAND KNOWLEDGE ON ATTENDEE BEHAVIORS
.....................208
Jin-Soo Lee ...........................................................................................................................................................208
Ki-Joon Back ........................................................................................................................................................208