Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

RESEARCH IMPLICATIONS AND RECOMMENDATIONS 
One of the objectives of the research project was to recommended specific actions that hospitality 
stakeholders could initiate in order to improve the attitudes and perceptions towards the professions of their industry.
What follows is a brief description of ten such recommended actions: 
Action 1: Establishment of the Cyprus Hospitality Educators Association (CHEA) 
A number of research participants recommended the foundation of a Cyprus Hospitality Educators 
Association (
CHEA
), which will strive to improve the image and reputation of hospitality careers by projecting the 
values of the local industry. Such an association will facilitate a long-term mutually beneficial relationship between 
industry professionals and educators. In addition, such a development will benefit immeasurably the planning and 

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