Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

RESEARCH METHODOLOGY 
The purpose of this research is to investigate the perceptions and attitudes of secondary school students 
towards working in the Hospitality Industry of Cyprus. The following research questions, reflecting the study’s 
primary purpose and objectives were formulated: 
RQ1:
What is the current perception of secondary school students towards hospitality professions? 
RQ2:
Which are the most identifiable hospitality professions? 
RQ3:
Which hospitality professions are popular with secondary school students? 
RQ4:
What is the profile of the individual most likely to select a hospitality career? 
For the purpose of this research activity, a comprehensive literature review was conducted by reviewing 
secondary data sources collected from books, journal articles, government publications, and hospitality reports and 
surveys. Reflecting both, the issues revealed from the literature review and the authors’ subjective experience, a 
quantitative questionnaire was developed in order to reveal the feelings and opinions of secondary school students 
towards hospitality professions. 

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