6. Selfishness and Greed
Individuals and organizations that have a selfish attitude toward each other and toward
their customers have no right to expect growth. Their attitude is to keep passing the buck
without regard for the welfare of others. Greed always wants more. Needs can be
satisfied but greed cannot. It is a cancer of the soul. Greed destroys relationships. How
do we gauge our greed index? By asking ourselves three questions:
♦
Can I afford it?
♦
Do I really need it?
♦
If I have it, will it give me peace of mind?
Greed comes out of poor self-esteem, which manifests itself as false pride, pretense or
keeping up with the Joneses. The way out of greed is to learn to live within your means
and be satisfied. Being contented does not mean lacking ambition.
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