Incentive Motivation
External motivation can also take the form of incentives, bonuses, commission,
recognition, etc.
What are the advantages of incentive motivation? The major advantage is that it can
work very well as long as the incentive is strong enough. Think of a donkey with a carrot
dangling in front and with a cart behind. Incentive motivation will only work if the donkey
is hungry enough, the carrot is sweet enough and the load is light enough. From time to
time, you have to let the donkey take a bite of the carrot; otherwise it is going to get
discouraged. After the donkey takes a bite, its stomach is full, and you need to wait for
the donkey to get hungry again before it will pull the cart. This is typically seen in our
business environment. The moment salespeople meet their quota, they stop working.
This is because their motivation is limited to meeting their quota. That is external, not
internal.
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