Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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Economies of scale

: It has got the Economies of scale through their efficiency in production i.e. 

they have continuous improvement in their production by incurring low cost with increased level 

of production and revenue. 

Patents

: Nike’s strength is also having valuable and non-replicable products, which are it has 

strong patents and copyrights on its products so that they would not copied easily and remain 

unique in the market. 

Research and development strength

: Nike is considered as fully innovative company that 

continually strives to bring new thing in their products for their target market and this is done 

through their Research and development department which has strength and much resources and 

ideas to produce new things in the market. So Nike strive to make innovations in their products 

by bring technologies in them, it has new product development strategy which suggest that it 

updates or redesigns its products every six month with new modifications and also it incorporates 

the comfort, value and performance in its product so that its target market remain satisfied long 

term. (Nike Marketing Plan)