Microsoft Word Marketing Plan Nike docx

 

Key critical issues 

 

One main issue of Nike corporation is it is leading and planning without proper 

management, the company is suffering from child hood labor 

 

It has negative media attention due to which it may lose reputation 

 

Has fault of poor factory conditions and environmental problems 

 

It has been blamed of abandoning sites 

 

The Nike products have become equal with slave wage, they only pay worker with 

minimum wage from which they can only fulfill their basic necessities, forced overtime 

and subjective abuse.  

 

Suppliers are having overlapped and conflicting issues from diverse customers so can be 

issue for Nike outsourcing strategy. (Wilsey, M., & Lichtig, S.)