Is a publishing professional with more than twenty years of

6. enCOUrage Them TO DO One Thing WeLL—aT a Time
Watch your staff at work. Are they on the phone, jotting notes, eye-
ing the computer screen, all while trying to grab a fast sandwich?
Getting a lot done? Probably not. And they’re probably not get-
ting anything done well.
If your coworker is on the phone with a potential client, you want 
that worker’s total attention on the task at hand, not thinking about the 
next project or the last project or the work that isn’t getting done.
They’ll work faster and better, with less need for clarification 
during or revision later.