Fashion Marketing 2:
While continuing to explore the main marketing theories and
practice, students will have to de
Ć
ne a marketing strategy for their
Ć
nal collection with
target market, price positioning, distribution and communication strategy.
x
Brand Development (30h)
IFA Career and Alumni Center
The 3 Ateliers will be complemented on a yearly basis by 60 hours of industry relations.
Students will get the opportunity to attend special guest lectures given by industry
professionals. Field trips to factories, studios and workshops will also complement the
series of guest lectures. Through IFA Career and Alumni Center’s database, students will
be able to be exposed to the latest and most current industry techniques while increasing
their own professional network of contacts.
Bachelor Fashion Design and Technology
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