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WATCH FOR THE TRENDS
But IBM failed to notice that a major trend to smaller computers
had taken place. Ignoring
its initial success in PCs, IBM continued
to concentrate on the development and sale of mainframes. While
IBM’s attention
was focused on mainframes, more and more com-
petitors rushed into the personal computer field, and
eventually
IBM was displaced as the world leader.
IBM failed to see that its success in capturing 50 percent of the
personal computer market was indicative
of a sweeping trend in
computers that would change the entire world. Today IBM is
scrambling
to catch up, competing with companies like Dell Com-
puter, Hewlett-Packard/Compaq, Toshiba, and others. Because
IBM
missed the trend, it is unlikely that it will ever recover its posi-
tion in the personal computer market.
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