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TRADE MARKS The importance of branding



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TRADE MARKS

The importance of branding

It seems unbelievable that someone has made billions of pounds by mixing up and selling the

following ingredients:

“carbonated water, sugar, caramel, colour, phosphoric acid, natural flavours, caffeine”.

The only reason that Coca-Cola have done so is by creating a brand which is extremely strong

and widely known.  Incidentally, the reason that Father Christmas is always depicted as wearing

red and white is because of a Coca-Cola advertising campaign.

The brand associates goods or services with a particular company and the qualities for which

the company is known.



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