CHAPTER 4. SYSTEM AND SPHERE OF MARKETING.....................
73
4.1.
The concept of marketing system and industry marketing......
73
4.2.
The main types of marketing...................................................
75
4.3.
Internal and external environment of marketing, their
interrelation. Organization of marketing service in the
enterprise..................................................................................
83
4.4.
Organization of managing marketing activity.........................
88
Questions for control and discussion.......................................
92
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